Technically a lot of our business operations in the USA has been a success, we have some incredibly loyal and wonderful customers (thank you!) who we really value and don’t want to lose! But also the logistics of being a UK business trading in the US is difficult and expensive. Theoretically the only way for us to maintain presence in the US is to take on a huge financial risk, set-up in 3 fulfilment centres that service the whole country more cost efficiently. And essentially that will change my job description from artist/designer to operations & logistics manager.
I don’t really want to do that. At least not now anyway! I’m really excited to launch and develop some new products which will be easier to navigate now we have just British suppliers where we can see and feel the products in development.
But I do hear you asking…Where does that leave us? Can we still buy your things or what??
YES. Like I say, some of our American customers have been amongst the most loving, vocal and loyal we’ve ever had - I don’t want to leave you guys!
At the time of us deciding how we could make this business more viable, the unit next door to our lovely little studio became available. (Moon magic manifestation wishes coming true right there).
So we now have the most beautiful, accessible perfect place to expand into and become our own head quarters. We’ll be able to make beautiful parcels with lovely branding and finishing touches which were previously too difficult to organise.